How To Build Brand Recognition Through Consistent Content

Podcast BTS: Behind the Scenes of Planning a Podcast

Planning a podcast is hard, y’all. There are countless moving pieces, decisions, and ideas to consider. It can feel overwhelming at times, but here’s the thing—branding is all about staying open to the journey.

Branding is an ever-evolving process. As you learn, grow, and build your business, you discover new insights, refine your process, and shift perspectives. And the best way to explore branding is to show you how I’m experimenting and learning along the way with this new series.

When we let go of unnecessary pressure and allow the process to simply be, it often turns into a creative, enjoyable, and rewarding journey. So, I’m inviting you to join me as I figure things out one step at a time.

Let’s see where this Verbally Processing series leads!

Building Brand Recognition Through Consistent Content

If you want to build a brand that people recognize and remember, you need to integrate yourself into their daily lives. In today’s digital landscape—especially with the rise of AI—your stories, perspective, and thought process are your greatest assets.

Why? Because they’re the one thing AI (like ChatGPT) can’t replicate. That’s why I’m embracing my unique way of thinking—my “woo-woo” tendencies included—because they’re genuine reflections of how I approach my business and life every single day. And you know what? The people who vibe with the most authentic version of me are the people I want to work with.

Creating branded series helps too. They make it easier to stay consistent with your content because you already know what kind of content you’re creating. From there, it becomes about experimenting and slotting new ideas into your content strategy ecosystem.

So let’s talk about how to approach this.

In this episode, we’re chatting:

• How to find the “through line” that connects your ideas and passions, so your business feels cohesive and aligned
• Creating a branded series to build recognition and encourage consistent engagement
• How to craft a content strategy that builds on top of itself, inviting your audience to binge and engage more deeply with your content
• The importance of defining your core values and identifying your North Star to guide your business activities
• How to strike the balance between structured strategy and creative flow

Moment of Reflection

As you listen to this episode, I invite you to reflect on your own brand story. Think about your unique experiences, values, and perspective. How can they shape your messaging? How can they help you foster authentic connections with your audience?

Your story is your strength—lean into it.