Building a brand in today’s digital world requires more than just great content—it demands a media-first brand strategy that blends creativity with strategy. The most memorable brands don’t just sell products or services; they tell compelling stories, build deep connections, and position themselves as thought leaders in their industry.
I recently had the pleasure of speaking with Alexa Phillips, writer, brand strategist, and founder of Bright Eye Creatives, a Seattle-based creative studio dedicated to helping creatives monetize their zone of genius and build sustainable businesses. With nearly a decade of experience working with Fortune 500 brands, startups, and creative entrepreneurs, Alexa shared powerful insights on creating a media-first brand that stands out.
The Power of a Media-First Brand Strategy
If you’re looking to elevate your brand, you need to start thinking like a media company. Traditional branding focuses on messaging and visuals, but a media-first approach prioritizes storytelling, audience engagement, and content distribution. It ensures that your content works smarter, not harder, to grow your influence and impact.
In our conversation, Alexa emphasized:
- Discovering your “zone of genius” and leveraging it to create standout content
- Aligning your brand vision with your goals to ensure authenticity and sustainability
- Why media-first brand strategy is the future of content marketing
- How to balance creativity with strategy to produce content that captivates and converts
Storytelling: The Heart of a Media-First Brand
The best brands aren’t just recognized—they’re remembered. And storytelling plays a huge role in making that happen. Alexa and I discussed how personal interests, experiences, and even failures can shape a compelling brand narrative that resonates deeply with audiences.
Key takeaways include:
- Overcoming fears and mindset challenges when putting yourself out there
- Repurposing content effectively to maximize reach and engagement
- Using storytelling as a tool to build a brand that fosters trust and connection
Bringing Your Brand to Life
By shifting your focus from just “posting content” to implementing a media-first brand strategy, you’ll create an ecosystem where your audience naturally engages, shares, and returns for more. Whether you’re a creative entrepreneur or an established business, Alexa’s insights offer a roadmap to building a brand that is both profitable and purpose-driven.
Tune in now and start creating a media-first brand that lasts!
