Welcome back to Storytellers Grove! In this episode, Jess Freeman shares common website mistakes that hold your business back and offers practical SEO and design tips to drive traffic effortlessly. As an award-winning web designer and SEO expert, Jess helps wellness brands transform their websites into powerful business assets. Her straightforward approach to web design and digital marketing has empowered hundreds of small business owners to strengthen their online presence without spending all their time on social media.
SEO Tips for Long-term Growth
What I loved most about Jess is how she cuts through the noise and gives advice you can implement immediately. She’s not the type to share quick growth hacks that lead you on a never-ending digital hamster wheel searching for answers. She’s the type of expert that will tell you where to focus your energy for long-term results.
I was particularly excited to chat with her about how to bridge creativity and strategy in the realms of SEO. With Google’s latest major algorithm update, it is now prioritizing “helpful” content to curb the rise in useless AI generated content. This highlights the importance of having a strong storytelling based strategy – which we dive deep into throughout our conversation.
In this episode, we’re chatting:
- The latest changes in Google’s algorithm and how it prioritizes unique, original content
- How to integrate storytelling throughout your website for brand consistency and SEO
- Practical SEO strategies you can start using today
- Design elements that improve readability and user experience to support conversions
- Common website mistakes to avoid and how to create a smooth customer journey
- Tools and tips for effective keyword research for DIY website updates
- Balancing creativity and SEO strategy to write compelling headlines and copy
